brand design

Hey Girl Jewelry Co.

stylish

mature

spontaneous

refined

joyful

modern

This Austin-based earring company sought to move their brand's position by appealing to a more luxury market and expanding their products to jewelry & accessories. We designed a modern & spontaneously playful brand to maintain her current customer base & gain higher end clients.

objective

vibe

color palette

logos, marks, & illustrations

"Working with Anna Cate made the process not just easy but so filled with joy & creativity. She pushed me to see strategy in everything."

tara young

Photography by Laura Jett Walker.